You need to step back now, and concentrate on your message. It's good to experiment in the way you have, but ask yourself what is the purpose of the ad. What do you want the target audience to think. Can you achieve that purely visually, or do you need text info or a voice over? Remember we don't need a finished piece so focus on the idea. Develop your message in your sketchbook- spend some time with just words for a while.
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some of my favourite videos and things that have inspired me