Tuesday, 14 April 2009

Channel Ident research

after choosing channel M as my ident to re-brand I came up with the idea of constructing the ident or it growing as the channel itself had recently enjoyed some growth. Also as its a local community channel I thought this would resemble a community coming together, as people only interested in local things would watch it. I found a famous channel 4 3-D ident that gave me some ideas although i did want a more dynamic camera movement

Also found some MTV ident animations which use growing 3-D animations there are some organic ones but the ones I really liked are the metal mechanical ones although I am goin for a more vector based approach than the realistic style.

1 comment:

Rick Clapham said...

Good to see how your research is relevant to your work.